2023 FORD F-150

2023 Ford F-150 - Uncompromising Excellence in Motion

You're the star of this show. When touring the roads of Madison, SD. in a new 2023 Ford F-150 from Prostrollo Auto Mall Ford, you're right where you need to be - at the head of the class. This powerful light-duty pickup truck moves like the big boys. Custom order your new F-150, and begin a journey unlike any other.

GET THE TRUCK YOU'VE ALWAYS WANTED

We mold, strengthen and adapt ourselves to fit our lifestyle. The truck you own should do the same. Create the F-150® to fit your needs for work, play-or both.

EVERY DETAIL MATTERS

It's not just one thing that makes a great truck, it's a combination of features that make your truck great. From powerful engines to smart technology, there's an F-150® pickup to fit all aspects of your life.

NO WORK BENCH. NO OUTLET. NO PROBLEM.

The traditional workplace is passe. Ford F-150® puts productivity at our forefront with the convenient tailgate work surface, available built-in electrical power and 14,000 lb. tow rating and 3,310 lb. payload capability.

FORD F-150® POWERBOOST™ HYBRID

The 2023 F-150 PowerBoost™ Hybrid is altering the hybrid landscape with powerful, efficient performance matched with its legendary capability.

NEXT TIME SOMEONE TELLS YOU TO GET LOST... THANK THEM.

When it's just you - and a best friend - far away from cellular towers, you'll appreciate the time to relish in quiet solitude. Your F-150® is just the means to get you there.

Available Ford Accessories.

BUILT TO OVERCOME THE TOUGHEST JOB

The high-steel military-grade frame found in the 2023 F-150 epitomizes the term Built Ford Tough®. Haul the heaviest loads with ease in this light-duty truck. The new F-150 boasts a maximum towing capacity of up to 14,000 pounds and a maximum payload of up to 3,310 pounds. Move mountains in the truck designed to exceed expectations.

TOWING

KEEPS ON TOWING. DAY IN, DAY OUT AND DAY OFF.

From the farm to the boat launch, F-150® never rests with reliable strength and capability. Tow rating of 14,000 lb. * that allows you to pull heavy loads with ease.

*Max towing on F-150® SuperCrew 8 box and SuperCrew® 4x2 with available 3.5L EcoBoost, Max Trailer Tow Pkg. Not shown. F-150® King Ranch® SuperCrew 4x4 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

PAYLOAD

HAULS THE MOST IN ITS CLASS

When it's your job to carry the weight of eight hours and load after load; having a best-in-class available payload* rating of 3,310 lbs. helps take some of the weight off.

*Max payload on F-150® Regular Cab 8' box 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

POWERBOOST® HYBRID

LESS STOPS MEAN MORE TIME FOR FUN

The less time you spend at a pump the more miles you can drive, which leaves more time for adventures with the family. Plus, it's easier on the wallet. And who doesn't appreciate that?

HORSEPOWER

MONSTROUS POWER THAT BEGS TO BE UNLEASHED

No pavement, perfect. No trail, no problem. Untamed terrain for miles, oh yeah! The 2023 F-150® Raptor® and Raptor R™ fuel the spirit by cranking out loads of adrenaline.

Preproduction model with optional equipment shown. Available late 2022. Professional driver on a closed course. Always consult the Raptor® supplement to the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

FREEDOM OF CHOICE

When it comes to performance, durability and capability, the 2023 Ford F-150® pickup checks all the boxes. Whichever model you choose, there's a treasure trove of standard and available features, so your ideal pickup can be equipped to be - and do whatever you want.

POWER IN EVERY MILE

The 2023 F-150 doesn't lack power. Choose from one of seven incredible engine options and build the truck that best suits your needs. From a mileage friendly Hybrid to a pin you to your seat 450 horsepower V6 engine on up to the 5.0L Ti-VCT V8 workhorse, Ford F-150® delivers the power.

When you're ready for unbridled excitement, upgrade to the monstrous 700-horsepower 5.2-liter Supercharged V8 engine available in the Raptor® R. This robust powertrain delivers the g-forces you want to feel when you're pushing the envelope. It's one great example of the power you'll enjoy when driving the new F-150.

HANDLES ANY SIZE CREW - FROM TWO TO SIX

Whether you have a working crew or a crew of happy campers, there's a cab to fit your needs with spacious leg and head room to accommodate all sizes.

BOX OPTIONS TO FIT YOUR NEEDS

Often overlooked but equally important, choosing the right size truck bed can make all the difference when faced with important cargo carrying needs.

TECHNOLOGY TO ELEVATE YOUR ADVENTURE

Elevate your journey with great technology. Whether you're on the trails or the jobsite, the available Pro Power Onboard* gives you the power to stay connected and get the job done. With our incredible SYNC® 3 infotainment technology and smartphone connectivity, you can achieve a stellar journey that keeps you in tune with your favorite music, podcasts, and more. The 2023 F-150 is the gift that keeps on giving.

*See Owner's Manual for important operating instructions.

FORD F-150® RAPTOR® TRUCKS RUN IN PACKS

Nothing stands up to the rugged capability of the F-150® Raptor® line of off-road trucks. For the serious off-roader who leaves no path unexplored, Raptor® and Raptor R™ deliver excitement and confidence in one aggressive-looking pickup.

Preproduction model with optional equipment shown. Available late 2022. Always consult the Raptor® supplement to the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear. Ford is committed to the preservation of the environment and treading lightly.

ALL-NEW FORD F-150® RAPTOR R

As if one F-150® Raptor® wasn't enough to shock the off-roading market, the all-new 2023 Raptor R takes it to a whole new level. Monstrous supercharged horsepower and a rugged long-travel suspension featuring FOX Live Valve shocks deliver next-level performance capability.

Preproduction model with optional equipment shown. Professional driver on a closed course. Always consult the Raptor® supplement to the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear. Available late 2022.

FORD F-150® RAPTOR:® HIGH-SPEED DESERT PREDATOR

The F-150® Raptor® doesn't always take the road less traveled, it prefers wide-open spaces where it can really let its capability shine. Give it room to play and Raptor® will show you what it can do.

Professional driver on a closed course. Always consult the Raptor® supplement to the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

ELECTRIFY YOUR LIFE IN MORE WAYS THAN ONE

This may not be your typical all-electric vehicle, but it is very much a ruggedly capable all-electric Ford F-150® truck. The 2023 F-150® Lightning™ will send jolts of excitement coursing through your body when its nearly instant 775 lb.-ft of torque* presses you to the back of your seat. And when the lights go out at home, its built-in intelligent backup power automatically begins powering your home when connected to the 80-amp Ford Charging Station Pro. **

*Based on manufacturer testing using computer engineering simulations. Calculated via peak performance of the electric motor(s) at peak battery power. Your results may vary.
**When home is properly equipped and home transfer switch disconnects the home from the grid.

WHAT CAN'T IT DO IS THE REAL QUESTION

No matter when, where or how you use an F-150®, capability always comes through. Every aspect of this detail-oriented truck was designed with specific purpose in mind - to help you with the important tasks.

TOWING & PAYLOAD

TOWING

You don't have time for ifs, ands or buts, you got stuff to pull and you need a truck with the muscle to do it. Ford F-150® has it with 14,000 lbs. of available towing capacity.

*Max towing on F-150 SuperCab 8" box and SuperCrew® 4x2 with available 3.5L EcoBoost, Max Trailer Tow Pkg. Not shown. F-150 King Ranch® SuperCrew 4x4 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

PAYLOAD

Reducing weight is an effective way to increase payload. As a matter of fact, the F-150 body and bed are built of lightweight, high-strength, military-grade aluminum alloy. When you add power by the legendary available Ford 5.0L V8 you can get an available payload rating of 3,310 lbs. *

*Max payload on F-150 Regular Cab 8' box 4x2 with available 5.0L V8 engine and Max Trailer Tow and HeavyDuty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

BUILT FORD TOUGH® OUTSIDE, INSIDE AND UNDERSIDE

No element of this truck gets a free pass. Every bolt, weld and part is engineered to withstand everything you got. And a whole lot more. That's the benchmark of Built Ford Tough.® We stand by that moniker for every truck that rolls off the line and onto your driveway.

FULLY BOXED HIGH-STRENGTH STEEL FRAME

F-150® trucks have toughness in its bones, because they are built with a fully boxed frame made of high-strength steel and large cross sections. And while it's undoubtedly strong and rigid, this frame is also relatively lightweight because many of the components are fabricated using a state-of-the-art roll-forming process.

HIGH-STRENGTH, MILITARY-GRADE, ALUMINUM-ALLOY BODY

The Ford F-150® has the only high-strength, military-grade, aluminum-alloy body in the Ford lineup. A heat-treating process is used to harden the aluminum alloy. Working with aluminum alloy allows an increase in gauge (or thickness) where needed to achieve strength without increasing weight. The lighter aluminum alloy allows for a higher power-to-weight ratio - plus available maximum payload and tow ratings. *

*Max payload on F-150 Regular Cab 8' box 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Max towing on F-150 SuperCab 8' box and SuperCrew® 4x2 with available 3.5L EcoBoost® and Max Trailer Tow Pkg. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers. Payload and towing are independent attributes and may not be achieved simultaneously.

HOLDS UP TO WHATEVER YOU THROW INTO IT

The high-strength, military-grade aluminum that makes the rest of F-150® body tough as nails means you get a bed that can stand up to anything the workday brings.

CUSTOMIZED FOR YOU

Dealer installed options help make the decision process quicker by pre-installing popular upfits for you.

TRUCK BED TRAY

Keep your truck bed looking great with stylish bed trays. Molded to your truck beds specifications, they help prevent damage to your bed and the items you're hauling. Plus, limits items from sliding around the bed.

KAYAK RACKS

Carry up to two kayaks to your favorite getaway spot with a truck bed mounted carrier and let your cares float away.

Available Ford Accessories. Recreational equipment not included.

TONNEAU BOX COVERS

Protect and secure items in your bed from inclement weather and prying eyes. Available in three different types, retractable, soft folding and hard folding.

THERE'S A WHOLE LOT OF HORSEPOWER IN OUR STABLE

The Ford F-150® pickup is our ultimate work hard - play hard - truck. Whether you're a heavy hauler or off-road adventurer, there's a powerfully capable engine to back you up. From the grunt-worthy 400 horse 5.0L Ti-VCT V8 to the F-150® Raptor® terrain-shredding monstrous twin-turbo 3.5L 450 horsepower beast.
And just when you thought you'd seen it all the 3.5L PowerBoost™ Hybrid churns out a massive 570 ft. lb. of torque to match it's equally impressive 450 horsepower. *

*Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary.

10-SPEED AUTOMATIC TRANSMISSION

All F-150® engines now deliver their power through an advanced 10-speed automatic transmission. The 10-speed delivers impressive overall performance, with enhanced acceleration at the low and mid ranges of the power band. With the available 3.5L PowerBoost™ Full Hybrid engine, the transmission is specially modified to include an integrated 33kW electric motor.

Custom Order Your 2023 Ford F-150 Today!

Take a decisive step towards the lifestyle you deserve when custom ordering your 2023 Ford F-150 from Prostrollo Auto Mall Ford. We want to help you experience the greatest journey of your life. We look forward to serving you.

How can we help?

  1. Prostrollo Auto Mall

    921 S Washington Ave
    PO Box 447
    Madison, SD 57042

    • Sales: (605) 256-9111
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